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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ba459ef1-b9ab-4444-a691-c1b87e8afacf/Logo+Wall+23.png</image:loc>
      <image:title>Our services encompass strategy and experience.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/44c942b8-14b5-41d9-90e2-aee7d19de5e8/Logo+Wall+232.png</image:loc>
      <image:title>Our services encompass strategy and experience. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.lyra-studios.com/terms-and-conditions</loc>
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    <lastmod>2024-08-08</lastmod>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-20</lastmod>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/sustainability-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-20</lastmod>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/new-home2</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/9a1cca3b-6763-49c4-ac36-4d7baa1fc201/Skyfly_Web_14_OOH.jpg</image:loc>
      <image:title>We drive richer experiences for brands and their people. - Skyfly</image:title>
      <image:caption>Brand Identity Skyfly are pioneering the future of personal aviation with the Axe, a groundbreaking two-seat eVTOL aircraft. We crafted a bold new brand and digital presence that embodies ambition and reassurance. The rebrand and website showcase the Axe with a premium identity, inspiring confidence and excitement for the next era of flight. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1707910268340-M9H8PFHMQKO15YL77134/SoGood+x+Oysterman-019.jpg</image:loc>
      <image:title>We drive richer experiences for brands and their people. - SoGood Saké</image:title>
      <image:caption>Brand Strategy Positioning SoGood Saké across all marketing channels, we built a brand and marketing strategy for a UK-focused audience. The mission? To convey their modern take on saké in a way that educates and entices an audience unfamiliar with the drink. Here’s to drinking differently. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1a65f3bf-e0b3-4a96-8a06-890dc4e5a72b/Elephant-44a.jpg</image:loc>
      <image:title>We drive richer experiences for brands and their people. - Co-Op Funeralcare</image:title>
      <image:caption>Brand Activations &amp; Experiential Breaking Taboos Through Experiential Activation. We partnered with Co-op Funeralcare and WPR Agency to bring their “The Elephant in the Room” campaign to life, sparking conversations on end-of-life planning. The activation delivered 56 media hits, 27 national features, a 3% media share boost, and recognition from Carolyn Harris MP. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>We drive richer experiences for brands and their people. - Ready to kick-start your project?</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/brand-activations-experiential</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7e11cc49-51f7-4e20-a4f4-61a50aaa6ce6/Influencer-rafiki.png</image:loc>
      <image:title>Brand Activations &amp; Experiential - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Brand Activations &amp; Experiential - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/digital-growth-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5c26f378-36db-4d38-9da5-e185db9b4d23/Product_Launch.png</image:loc>
      <image:title>Digital &amp; Growth Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Digital &amp; Growth Marketing - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/content-creation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/183a2175-0457-4d60-8c39-3e91432d8843/Content+creator-rafiki.png</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Content Creation - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/marketing-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ca4e24b0-e36c-4554-b34c-a2285bfc8f46/Content+team-rafiki.png</image:loc>
      <image:title>Marketing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Marketing Strategy - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/retail-design-fit-out</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bdd9d451-24be-482e-9991-2a061d8ff788/Design+thinking-rafiki.png</image:loc>
      <image:title>Retail Design &amp; Fit-Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Retail Design &amp; Fit-Out - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/event-management-production</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b34beae2-816c-44ac-a90b-2948f39dbd0e/Event_Management+%26+Production.png</image:loc>
      <image:title>Event Management &amp; Production - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Event Management &amp; Production - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/brand-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/51abcd95-9fee-4c66-8f45-943ff5928d86/Brand_Identity.png</image:loc>
      <image:title>Brand Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Brand Identity - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/brand-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8f4938b4-ba89-4d72-b0cf-a0b9bd61b070/Marketing-rafiki.png</image:loc>
      <image:title>Brand Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/22257b33-2520-479c-b3a3-b6d6176012ba/Skyfly_Web_14_OOH.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Brand Strategy - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/website-design-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/725c4362-1f62-403f-97e8-3cef9e720950/Website+Design+%26+Development.png</image:loc>
      <image:title>Website Design &amp; Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Website Design &amp; Development - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/experiential-brand-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/87ce04fc-9d68-4a8f-8a15-cdcf7e7e5913/Remeo-172---GOOGLE-AD.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/97f4a5aa-fdd8-4fe8-ac07-26413028c972/Taste+-+remeo-31.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b095b6fa-a89a-4c44-a88e-f98cd9975fce/PIP+-+REMEO_-95.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/da7f8824-0ebf-4b30-bbd2-aa33281e4d06/Taste+-+remeo-33.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a87f442e-5fe0-4f13-b338-3ccf60322f87/PIP+-+REMEO_-35.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/578910b1-59ab-4082-bae1-71959c1627c1/Taste+-+remeo-27.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/50515a1b-7ed7-47a5-b3fe-598b2659c360/PIP+-+REMEO_-36.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0af5f867-c838-4484-8313-7e6da3f938f5/Taste+-+remeo-60.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ba3787c2-8d12-40a5-98f4-a0d43a1fb30d/TheBerryCompany-163a.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bd17f2e3-0b7d-4a41-b4fc-6f6a827a9d7f/Vegas-014.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ea310951-9092-4677-abc9-01e118a9e62a/TheBerryCompany-lowres-61.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bb0ba91b-311d-42a5-a902-5e1cd56f1a40/Las-134.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5deb5ead-67df-448a-96ce-3e0014032293/TheBerryCompany-lowres-131.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6f9fd9ed-448c-4340-ab7a-92a0d0338cd6/Vegas-298.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/76c201a7-6a91-48e8-902f-9762c7f5cd1f/TheBerryCompany-lowres-35.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d3b8e005-c42c-4bbc-9fcd-5abb5bdc97d7/Vegas-237.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e719eaa7-9329-4262-b402-4511cd7fdd53/Elephant-38_RT.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/049fc79c-1b0d-4113-880e-a54c6888ff17/SlyDog-42.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/51ed4c98-4403-49d0-8bca-2209d945b737/Elephant-34.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0603106e-d2f2-4e44-b3af-0bbe675e0244/SlyDog-3.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0cac7d17-9af8-4b97-a0e2-880e2f4154aa/Elephant-28_RT.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6ca736d6-1fc5-40af-9489-c4827a40a72d/SlyDog-6.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8ccf2e4d-5a22-4cf5-ace0-48b210428143/Elephant-44a.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d4c2a3fb-4b5a-45cf-8154-5237f936eded/SlyDog-36---GOOGLE-AD.jpg</image:loc>
      <image:title>Experiential Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/122de725-88b9-44cd-8e97-3f4b2791c751/PIP+-+REMEO_-35.jpg</image:loc>
      <image:title>Experiential Landing Page - Remeo Gelato x Polo in the Park</image:title>
      <image:caption>Brand Activations &amp; Experiential Remeo Gelato challenged us to create an engaging, carbon-neutral brand experience at Chesterston’s Polo in the Park to increase brand awareness and acquire high-net-worth individual customers. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/f6d14e60-7cfa-469f-a30a-b944283aef08/TheBerryCompany-162a.jpg</image:loc>
      <image:title>Experiential Landing Page - The Berry Company x Henley Regatta</image:title>
      <image:caption>Brand Activations &amp; Experiential We designed, built and managed a branded double-decker cocktail bar for The Berry Company. The “Drink Me” juice fountain caused plenty of user-generated content. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b5761cf2-c5c1-4f40-8484-ad790e26e66e/Vegas-020.jpg</image:loc>
      <image:title>Experiential Landing Page - A Night In Vegas</image:title>
      <image:caption>Event Management &amp; Production ‘A Night In Vegas’ was a show-stopping event that took guests to Caesar’s Palace, a world of opulence and grandeur. The night required us to draw on every aspect of our creative, technical and management expertise. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7df20474-6da2-4068-a9cd-8c5f5618a803/Environment-rafiki.png</image:loc>
      <image:title>Experiential Landing Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/experiential-brand-marketing-v2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/87ce04fc-9d68-4a8f-8a15-cdcf7e7e5913/Remeo-172---GOOGLE-AD.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/97f4a5aa-fdd8-4fe8-ac07-26413028c972/Taste+-+remeo-31.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b095b6fa-a89a-4c44-a88e-f98cd9975fce/PIP+-+REMEO_-95.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/da7f8824-0ebf-4b30-bbd2-aa33281e4d06/Taste+-+remeo-33.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a87f442e-5fe0-4f13-b338-3ccf60322f87/PIP+-+REMEO_-35.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/578910b1-59ab-4082-bae1-71959c1627c1/Taste+-+remeo-27.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/50515a1b-7ed7-47a5-b3fe-598b2659c360/PIP+-+REMEO_-36.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0af5f867-c838-4484-8313-7e6da3f938f5/Taste+-+remeo-60.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ba3787c2-8d12-40a5-98f4-a0d43a1fb30d/TheBerryCompany-163a.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bd17f2e3-0b7d-4a41-b4fc-6f6a827a9d7f/Vegas-014.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ea310951-9092-4677-abc9-01e118a9e62a/TheBerryCompany-lowres-61.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bb0ba91b-311d-42a5-a902-5e1cd56f1a40/Las-134.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5deb5ead-67df-448a-96ce-3e0014032293/TheBerryCompany-lowres-131.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6f9fd9ed-448c-4340-ab7a-92a0d0338cd6/Vegas-298.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/76c201a7-6a91-48e8-902f-9762c7f5cd1f/TheBerryCompany-lowres-35.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d3b8e005-c42c-4bbc-9fcd-5abb5bdc97d7/Vegas-237.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e719eaa7-9329-4262-b402-4511cd7fdd53/Elephant-38_RT.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/049fc79c-1b0d-4113-880e-a54c6888ff17/SlyDog-42.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/51ed4c98-4403-49d0-8bca-2209d945b737/Elephant-34.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0603106e-d2f2-4e44-b3af-0bbe675e0244/SlyDog-3.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0cac7d17-9af8-4b97-a0e2-880e2f4154aa/Elephant-28_RT.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6ca736d6-1fc5-40af-9489-c4827a40a72d/SlyDog-6.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8ccf2e4d-5a22-4cf5-ace0-48b210428143/Elephant-44a.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d4c2a3fb-4b5a-45cf-8154-5237f936eded/SlyDog-36---GOOGLE-AD.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e7de5cd9-75ac-47d6-b089-792d9722f9ed/Villa+Maria+x+Barcode-20.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/9ad49816-7178-400c-96b4-2253545958a9/Villa+Maria+x+Barcode-25.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b89c1e1f-22fe-49b3-bd73-b57c2ac6c6a2/Villa+Maria+x+Barcode-03.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/c5cee0db-8950-4919-a402-a46bae447426/Villa+Maria+x+Barcode-08.jpg</image:loc>
      <image:title>Experiential Landing Page_v2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/060f4f97-ae9b-4467-adad-23d45f0c712d/Elephant-44a.jpg</image:loc>
      <image:title>Experiential Landing Page_v2 - Co-Op Funeralcare</image:title>
      <image:caption>We worked with Co-op Funeralcare and WPR Agency on their ‘Elephant In The Room’ activation that delivered 56 media hits, 27 national features and recognition from Carolyn Harris MP. Serving as a visual representation of their campaign which aimed to dismantle the taboo around talking about death. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3ef732e7-1405-41d1-9a71-c6a055f9228d/PIP+-+REMEO_-35.jpg</image:loc>
      <image:title>Experiential Landing Page_v2 - Remeo at Polo In The Park</image:title>
      <image:caption>An Italian Gelateria, served 3,000+ samples at Taste &amp; Polo in the Park combined. Our team designed and built a 5mx5m rustic pergola structure draped in foliage to bring feelings of a proper Italian gelateria to Hurlingham Park in Fulham. Read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3400f063-34c3-458b-8d7b-6341be449188/28--termine--teilnehmer-und-ablauf---1-1---spoton-article-1080182.jpg.jpg</image:loc>
      <image:title>Experiential Landing Page_v2 - Eurovision x Royal Caribbean</image:title>
      <image:caption>We created a gold, ship-shaped DJ booth for a week of Eurovision after parties in Basel, Switzerland. Designed to dazzle, draw a crowd and set the tone for a dancefloor takeover, including a headline set from Marvin Humes. Bold, brilliant, and rooted in Eurovision’s signature chaos and camp. Read the case study.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects-home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
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  <url>
    <loc>https://www.lyra-studios.com/new-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/332d6d25-931e-44d1-9824-7b9ac4b6f96d/YL_09_OOH_02.jpg</image:loc>
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  <url>
    <loc>https://www.lyra-studios.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/monksmead-farm/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Strategy | Monksmead Farm - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/converse/event-management-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/949770d8-e3ef-47bc-a02b-b05c814aefe0/IMG_8094.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/03b6ff67-496a-42c5-8019-d586b51353ef/IMG_8112.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e24211ae-21d2-4dc8-9b31-e99fd3dc7564/IMG_8093.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
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      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
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      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
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      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
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      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/f8fbd5a0-a58a-45ac-bdb7-688672a1fa07/IMG_8092.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/4de0b693-8d3a-4f19-972c-c0386d442cfd/IMG_8108.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Converse - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/nescafe/event-design-and-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0b338cfb-9772-49cc-961b-e04705c5fde1/IMG_7600.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Nescafé</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3b54c738-c755-43c2-b6eb-af1335dff228/IMG_7624.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Nescafé</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5622fb7f-b352-4bc7-b199-3e05e09df6cf/IMG_7596.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Nescafé</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5be39506-5a28-4d6e-a326-6ec6adca4d69/IMG_7621.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Nescafé</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/08e5eb71-edf4-43d2-aadc-27e744369dcf/IMG_7625.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Nescafé</image:title>
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    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Nescafé - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/risky-roadz/event-management-production</loc>
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    <lastmod>2024-06-27</lastmod>
    <image:image>
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      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/4f3de9fb-b08c-40de-aeac-aed813339865/IMG_1490.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/fd01c7d2-b197-46e2-8d8c-d32e53b3162e/IMG_1491.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7903d528-b930-4516-8a06-3c633c6a0e77/IMG_1492.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5b19475c-1a0b-4a31-826d-7c7fa1e4863d/IMG_1493.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/49dedbed-114e-44a4-a53c-ce3f3cbbb97c/IMG_1498.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/cf936415-a86d-4e16-8ff4-0c1ce34cbf86/IMG_1513.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/c553b0d5-d700-4d76-9087-1cf014d64d4b/IMG_0670.png</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/014e768f-1d0a-4d48-8276-bec7a74a76b1/IMG_0667.png</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Risky Roadz - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/bock-studio/brand-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1620064621968-ODQ9K6NORPEIH5NGMPL1/cc700577-cb54-44d8-b4a9-5fe50209091a.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Strategy | Acoustic Divider</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Strategy | Acoustic Divider - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/lovefest/event-management-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/182e4d93-157b-4133-97a2-06fa9f150f0c/HarryKH-284A5339.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/542f8d45-d5bc-4148-974c-2d60d57e3ffd/HarryKH-284A4673.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/732a252d-4e6e-4d10-9d0e-2317609b0809/HarryKH-284A6188.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ac655ba6-4ea3-46bc-9409-9a6e9aad8e49/IMG_1487.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7afcf07c-89e0-41bc-8cbb-c209325cbef7/HarryKH-284A5276.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bf49cdb6-2541-46da-be8e-c439d1f2eb7a/IMG_0522.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/overbury/event-management-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/c7fd9c0e-f04f-46b1-84b4-2dad98e7e7b5/A5_Leaflet_Mockup_4.png</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Overbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/28adfc73-6d04-46a8-aa08-87122755af12/HarryKH-284A7355.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Overbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6f717848-601e-4568-a5c3-7753e25547de/HarryKH-284A7494.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Overbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2851e49f-33ba-485d-8a71-016c4fa0af55/HarryKH-284A7458.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Overbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7df36e0b-3bd8-489f-9ece-b0c0f9b81800/HarryKH-284A7269.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Overbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Overbury - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/um-worldwide/event-management-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/20c1eda3-5ff5-4acb-aa70-bf1984ebe419/Mockup+test.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM Worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3c0afbfe-f176-46ae-bdb0-18f89b3bbc55/16OldBailey-Photos-20_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM Worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2980618a-6982-45d7-b033-fb9d729f75dd/16OldBailey-Photos-94_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM Worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e2b8f602-a48f-48fd-9699-d9338f32981c/16OldBailey-Photos-33_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM Worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7ea54ffb-03b0-4f0e-9fe7-17a3d2e1a2a9/16OldBailey-Photos-12_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM Worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/73201310-ac58-493c-a07e-26802c030312/16OldBailey-Photos-53_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM Worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM Worldwide - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/the-berry-company/brand-activations-experiential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b0d3b48b-bc32-47ac-9b44-a38d4ea03cbc/TheBerryCompany-lowres-35.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | The Berry Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/c28bd396-dc94-45d0-be95-08910a72fda6/TheBerryCompany-lowres-62.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | The Berry Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/154d8529-cb11-44a9-9893-3e91d9f341a6/TheBerryCompany-lowres-155.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | The Berry Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/45ac54a1-4284-4b74-8987-d1ec62f34554/TheBerryCompany-lowres-110.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | The Berry Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d8265df7-355c-443c-aeca-3913528e7440/TheBerryCompany-lowres-78.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | The Berry Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | The Berry Company - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/remeo-polo-in-the-park/brand-activations-experiential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/deeb975a-a1ca-42f8-b5a3-d2ca87d1688f/PIP+-+REMEO_-95.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo x Polo in the Park - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e2cacecc-d3e7-41ee-8a50-9d2590a076d0/Remeo-172---GOOGLE-AD.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo x Polo in the Park - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8cd174b4-4716-4a4b-9561-9b5224658481/PIP+-+REMEO_-73.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo x Polo in the Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/98a7427d-4e51-44cf-8570-30ed173b211b/PIP+-+REMEO_-7.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo x Polo in the Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d8040ae7-85b1-4e29-9bfd-9a72ebf41f9a/PIP+-+REMEO_-23.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo x Polo in the Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/079ea579-0c2a-4f6f-8f5a-a13018203fba/PIP+-+REMEO_-126.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo x Polo in the Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo x Polo in the Park - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/kingston-university/event-management-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a8b13276-ae40-46b8-98cc-0aa15e913b18/IMG_1281_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Kingston University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7a00ea5e-ba81-4c9e-9328-62d5323e0d5a/IMG_1278_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Kingston University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/f2c31eac-80b3-4492-b09a-3e842c5db666/IMG_1262_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Kingston University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/77f4b674-f471-4019-966a-5e4ece1a9697/IMG_1277_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Kingston University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1a3758ba-2a16-4130-ad91-4c62e9162c6e/IMG_1238_2100px.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Kingston University</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Kingston University - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/swoon/digital-growth-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1dab21e8-de4f-4f55-90ee-b54802466a9a/Swoon_Stories.gif</image:loc>
      <image:title>Our work across strategy and experience. - Digital &amp; Growth Marketing | Swoon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0db09caf-3a77-4ff4-bf13-6d94d3b43c62/Swoon+Email+012.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Digital &amp; Growth Marketing | Swoon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/63f76521-b67d-485d-a099-86cd1865e6fe/Swoon+Email+01.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Digital &amp; Growth Marketing | Swoon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bbd88b32-8bbc-4585-b25d-31bb88852b7e/Swoon+IG+Post+012.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Digital &amp; Growth Marketing | Swoon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1d89ed15-7145-494e-a83a-ad1309e18946/Swoon+IG+Post+014.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Digital &amp; Growth Marketing | Swoon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Digital &amp; Growth Marketing | Swoon - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/remeo-gelato-taste/brand-activations-experiential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2df0f19c-ed82-4e13-96b3-356433aa8c6c/Taste+-+remeo-27.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo Gelato x Taste of London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6ce463ad-5538-4bab-b107-cf3bef6ddbce/Taste+-+remeo-31.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo Gelato x Taste of London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/bd98bfe1-5da0-494d-8745-6ad44bc77544/Taste+-+remeo-73.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo Gelato x Taste of London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/aec9e3bf-837c-4fff-ab26-e80ceaf44936/Taste+-+remeo-8.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo Gelato x Taste of London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e8092d62-0470-4f16-9063-98547701f3ad/Taste+-+remeo-67.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo Gelato x Taste of London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activations &amp; Experiential | Remeo Gelato x Taste of London - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/lovefest22/event-management-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/addf3d36-9184-4a17-a2e4-06f3a10bc145/17240027.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b92cf23f-71d3-473d-8aad-dbe955dbcf26/LOVEFEST-22-00593.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/daee9559-747e-4a2c-98df-857a1e275428/LOVEFEST-22-00116.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a5324d4b-5819-4275-b3be-cd98ac881059/17210033.JPG</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/23c3bc56-f94c-49da-b1ca-e45e46295e4f/LOVEFEST-22-09646.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/900f7e36-e8d5-474d-a35f-84ebf0683ce4/LOVEFEST-22-00819.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Lovefest 2022 - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/sly-dog/retail-design-fit-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5e03e543-043a-4737-998a-8a5ac2c8f74f/SlyDog-3.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Retail Design &amp; Fit-Out  | Sly Dog Rum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3b922d2c-076d-47d3-8cc3-eff18762a5cd/SlyDog-6.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Retail Design &amp; Fit-Out  | Sly Dog Rum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3e3462cb-baa6-4ad1-9e25-cb9c2993827b/SlyDog-42.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Retail Design &amp; Fit-Out  | Sly Dog Rum</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Retail Design &amp; Fit-Out  | Sly Dog Rum - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/um-worldwide-barbican/event-management-and-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d8ea3d04-21fd-4524-96c0-6707b5e33da3/Barbican-45.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM x The Barbican</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0e905756-a090-41c3-b86f-8f62befff566/Barbican-33.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM x The Barbican</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/c3fc16e1-04ba-4ca3-a6e6-c53d4b3bb83f/Barbican-174.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM x The Barbican</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/13c1f035-7ede-444d-a450-6db28d3bb062/Barbican-64.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM x The Barbican</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/90d57d25-0517-4ea8-a62c-81dd88a2a397/Barbican-94.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM x The Barbican</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5db3cb50-002b-4108-bb26-a034b1c3d8d2/Barbican-69.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM x The Barbican</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | UM x The Barbican - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/lunar/content-creation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/35ff787e-140c-4064-b385-70aee7f8ffb1/Lunar-N-53.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2e58c91c-5d39-4dd1-ab19-f6dfa7b95ab3/Lunar-F-82.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2f16eb85-8506-420a-a439-7d0ed1c408f5/Lunar-F-11.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/4be83acc-4851-4725-9ee9-d1506ebff054/Lunar-N-148.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1551ca35-507b-4cdf-aa8e-54417cb34c6d/Lunar-N-29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3bde5afb-d1cb-4862-b833-213780870e3d/Lunar-F-112.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/aa0c828a-35f7-4e46-b563-460da27bbb20/Lunar-N-55.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/dd025a07-ea8a-451d-8c91-10857afd104f/Lunar-N-75.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/ee53f3fb-7ced-4bf9-a76a-d1d687cccaa2/Lunar-N-56.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2a6267d7-fad4-47e2-871a-ddf698d20cdc/Lunar-F-101.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b9b69f83-0e15-45a2-9dea-ded1fef5bebc/Lunar-N-120.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Content Creation | Lunar - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/um/event-management-production</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3ce845d1-8c03-4984-bb65-71863115bb1d/Barbie+-+01+-04.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/61727674-2871-45db-8f37-790f17b36a41/Barbie+-+01+-31.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/9a01d61b-668d-4966-9c2c-f2654086a3ba/Barbie+-+01+-50.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/fdfc7a19-30fd-4535-9929-93c5b5bc74df/Reel+Mockup.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Barbie x UM x Spotify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/71f7368e-e779-4fcf-8b4d-59590177a515/Barbie+-+01+-82.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/15ccd72a-e61d-441f-ac44-b19e2775b22d/Barbie+-+02-034.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/c0e6b173-77bb-47fd-9618-fd688cbb55d7/Barbie+-+02-011.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a7d0b601-61d2-490b-8863-5bc7c43a728a/Barbie+-+01+-29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8925b57b-2d19-4e74-a5f8-54216c8b4a8e/Barbie+-+02-038.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8e8a229c-93d8-4ffc-b4da-ea0cf38c9a4d/Barbie+-+02-041.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Event Management &amp; Production | Barbie x UM x Spotify - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/co-op/brand-activation-experiential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2ad7aa4a-db91-4df0-b064-0d4c58ddbc6b/Elephant-44a.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d8bfe01c-8d84-4b03-a1a4-f50f2b9a996a/Elephant-38_RT.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/04264d0d-9d65-4c69-a4c6-7fedcaed5e7b/Elephant-36.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/57a79271-dd2f-42a3-a86c-5272c06fb4f5/iPhone+Trio+Mockupv2_Square.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Activation &amp; Experiential | Co-Op Funeralcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/de67ba0e-90b4-4e32-8d7e-917af6b78556/Elephant-34.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6e431f4a-90cf-4cdc-95d8-d4b27a03d0a4/Elephant-31_RT.jpg</image:loc>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Activation &amp; Experiential | Co-Op Funeralcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our work across strategy and experience. - Brand Activation &amp; Experiential | Co-Op Funeralcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Activation &amp; Experiential | Co-Op Funeralcare - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
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      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
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      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
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      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
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      <image:title>Our work across strategy and experience. - Brand Activation &amp; Experiential | St Martin's Lane x SoGood Saké - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
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    <loc>https://www.lyra-studios.com/projects/railpen/content-creation</loc>
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      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1620159019554-YW3WQLQZ5U34S31ZGGYV/Copyright+Safe+Deck5.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Bock Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1620159009470-0XJKV47G8RYKMC6G9ZIH/Copyright+Safe+Deck8.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Bock Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1620159038655-MXLJQOJZW587CWHYT12L/Copyright+Safe+Deck18.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Bock Studio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Bock Studio - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/lyra-studios/brand-identity</loc>
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    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621168702659-WUUDBHFY8AM0PF3K607M/Marketing+Collateral+02.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b96d5749-4249-49fe-939e-1a00523f74b8/Logo-GIF.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621363904024-L7RP76LFCMZU6LZT1JES/Artboard+4.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621363858560-DMYJ4FILAQ6Q0HCCG3OX/Artboard+4+copy+2.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364032925-6FLCJ2HO6KRGXDTN8ZV4/GIF-page-2.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364165766-NUGVS5WS0JCVUIL3KO6Y/Artboard+4+copy+3.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364217718-HC7XNIDV9ILVO6X6MBDO/Artboard+4+copy+4.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364259744-Z02HFMEPGZR8TSQIQPY2/GIF-page-6.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364294253-RU63J1BENGSYFD3NJMIX/Artboard+4+copy+6.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364439000-BK4QKXMA2886J91JQCHK/Artboard+4+copy+7.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364561874-S0BHERK0SEXG33MMZSTM/Artboard+4+copy+8.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364739360-0EH4BSOMQKAGXXS6TMXG/Artboard+4+copy+9.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364790846-2OTMT63VTV4MWUZFMEPZ/Artboard+4+copy+10.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364882869-C96DA8QD134C1FXVWI1Y/Artboard+4+copy+11.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621364960618-KED5L5K98ZZT5MUBLSEU/Artboard+4+copy+12.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1621365095491-E9RRNGICGGE5AGQ0LT9P/Artboard+4+copy+13.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lyra Studios - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/oolumi/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/17257ebe-29f9-4dc0-beb8-9fd363f35e26/Marketing+Collateral+02.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/4ae9e63b-be64-4a5e-8b16-54558d930efe/ezgif.com-gif-maker.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/f0ceb746-27b6-4aea-bbf3-b81e58c36c86/Oolumi+Deck_Phase+1_Website.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5f423ace-c0e4-489e-be84-503e5dc19ae7/Oolumi+Deck_Phase+1_Website2.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/efeae6e1-6769-4c22-9e19-0d921620277e/Oolumi+Deck_Phase+1_Website3.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/22b8fffb-0c2d-4964-86eb-29ea892c776b/Oolumi+Deck_Phase+1_Website4.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a2860c8c-db7f-4174-8765-57cb903d23a3/Oolumi+Deck_Phase+1_Website5.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a4070b0c-07d3-4e92-9615-1df5613bfd37/Oolumi+Deck_Phase+1_Website6.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1ad57d58-97f0-49b4-99ba-63b5c661e4b6/Oolumi+Deck_Phase+1_Website7.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b6902729-6edc-4c8d-93e8-2ec576652753/Oolumi+Deck_Phase+1_Website8.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/49a4416f-8297-470c-85f0-d9ec1a7e3c80/Oolumi+Deck_Phase+1_Website9.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e5b2a2a6-faa7-4d03-a461-e24baddaa8e0/Oolumi+Deck_Phase+1_Website10.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/01576aa4-3197-4d4e-877a-b6add72dd2ad/Oolumi+Deck_Phase+1_Website11.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/be0e191d-97e8-4877-b819-93da49af417c/Oolumi+Deck_Phase+1_Website12.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5328cbd3-b75d-4909-93f2-8addb49333d6/Oolumi+Deck_Phase+1_Website13.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/4e18ba6e-d844-4924-96b1-1f8c27d8909f/Oolumi+Deck_Phase+1_Website14.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d4305f9f-6cdb-4783-bb92-dca9682943ed/Oolumi+Deck_Phase+1_Website15.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5e825fe5-f7c3-4fc9-9f17-8ae3dadb0931/Oolumi+Deck_Phase+1_Website16.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a97805c2-5868-4fb7-8983-3f1b87ee8703/Oolumi+Deck_Phase+1_Website17.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Oolumi - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/killy-co/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/54f2c120-71e3-4ef2-9248-c16a14868d5a/round-placemats-mockup-close-up+copy.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Killy &amp; Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Killy &amp; Co - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/lovefest/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a0f690ed-9e4a-48f1-aae5-2565ea8af69f/iPhone+Trio+Mockup_Main+Grid.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lovefest UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2dc3a169-c9f9-4ce0-ac42-6b869c1be861/iPhone+Trio+Mockup_Single+Reel.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lovefest UK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Lovefest UK - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/astor-films/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1711119225095-0PYZTJZT4KXYE27WL84T/Astor+Logo+All.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Astor Films</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/c62b5fb7-d5c1-4530-af7a-f080e7554ec3/AF_Mockup_Story.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Astor Films</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Astor Films - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/vento/marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Marketing Strategy | Vento - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/altaura/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/370b164b-db84-4cb2-8e9a-d21073b2fb13/Altaura_Proposal_v1.0-15.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Altaura</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/feb9e6a5-8e4f-4257-8919-590781524224/Altaura_Proposal_v1.0-12.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d7834fc3-3dbc-4207-aafa-8d3fa4719d06/Altaura_Proposal_v1.0-22.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/dc45c86e-5d79-4a16-8be1-2f30965ef061/Altaura_Proposal_v1.0-23.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/d09257bc-664a-44da-93d3-d82b6f3e961c/Altaura_Proposal_v1.0-24.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/f668e068-43b0-418c-a996-f4c949832830/Altaura_Proposal_v1.0-06.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Altaura</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b7284b36-2ef9-4fce-a230-8cbd60e18c9b/Altaura_Proposal_v1.0-07.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/80d3f737-98e9-413b-856b-bd671f3c7ff7/Altaura_Proposal_v1.0-09.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Altaura</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Altaura - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/deepbluecrew/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/1732787726751-NYR89RSSI9HR3OFPQQME/Lyra+Mockup_v1.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Deep Blue Crew</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a0377313-b7fb-4396-a0c3-d193706a51d4/LYRS_078.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Deep Blue Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/287761e1-ede2-467b-ba5b-1f791350be1d/LYRS_070.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Deep Blue Crew - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Deep Blue Crew - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/progression/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/31f65860-2db2-479e-b2c2-f425abe78cea/Progression_Web_02_Logos.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/6ce33933-c442-4a0d-a107-d273aacd4fd9/Progression_Web_04_Typography.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression</image:title>
      <image:caption>Confident sans-serif typefaces bring clarity and professionalism, while nuanced details add a touch of personality to match the brand’s creative edge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/884ed3db-1aaa-41a2-9389-8af7ce5f8fce/Progression_Web_06_Socials.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/cead197d-8b07-4035-a6a6-325c0b1f6112/Progression_Web_05_ColoursV3.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>Vibrant tints sit beside grounded neutrals, offering contrast and flexibility. The palette adapts seamlessly, whether amplifying energy or creating moments of calm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/2be88c0a-40c2-4c24-9920-e744ab2f2f61/Progression_Web_07_Socials.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/070b7f7c-e6da-40fb-8811-077997060758/Progression_Web_03_OOH.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/0ea804da-3e67-4aab-a802-d25dd95afeaa/Progression_Web_08_Crops.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>The oversized repeated brandmark deliver impact at scale, creating a bold backdrop that captures attention and sets the tone for the brand’s energy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a718cf72-d006-4c3b-9c87-9de77d6e1e55/Progression_Web_09_CropsV2_LOW.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>A flexible system of interlocking forms, designed to scale up or break down into detail. It gives Progression a visual language that adapts to any space or format.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/9262279c-af20-47c5-98e9-1adf1b39ed4b/Progression_Web_11_Guidelines.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/340c2c93-951f-41a7-aa5a-b1a610dd0ff0/Progression_Web_10_Website.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Progression - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/youngman-lovell/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/5cca6982-f62d-4a5c-bf08-89ecaba66835/YL_01_Thumbnail2.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/96043022-9c4b-4939-92ab-2880e71fe2fc/YL_02_Layout.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/09bc7077-26dc-422d-aaf0-e987fcf7b833/YL_03_Wordmark.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell</image:title>
      <image:caption>Clean, confident, and architectural in proportion. Designed to hold space rather than shout, reflecting the brand’s quiet strength and timeless sensibility.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/9d8ab988-737f-4675-bfa1-1d406d4b732c/YL_07_Social.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/250b89e8-72fa-4804-a07b-f4ddfc28f4c5/YL_04_Symbol.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>A monogram built on structure and balance. Inspired by the precision of joinery and the permanence of architecture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/4134dc0c-bfc7-4a63-b5a0-f833888e274e/YL_08_Stories.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/332d6d25-931e-44d1-9824-7b9ac4b6f96d/YL_09_OOH_02.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a8fb3d6a-7047-4dd1-b8fb-c37d336edfc6/YL_05_Typography.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>A refined serif pairs with a functional sans to balance warmth and precision. It mirrors YL’s design philosophy, thoughtful, honest, and built to last.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8b7f8dfe-370a-49d2-a2c8-8c25b6464232/YL_10_Letterhead.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/478fefea-4dc7-405b-9e20-adb7fa0e11c9/YL_06_Colours2.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Drawn from natural materials: timber, stone, and clay, the palette grounds the brand in calm, tactile tones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/7fdfb7b4-3e58-47e1-b86c-c9882b49bd05/YL_11_BusinessCards.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/b7955e7a-5aa1-451a-98ec-ee7ad455a38b/YL_09_OOH.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/888d6697-f498-4b22-831e-4fdb361297cf/Lyra+Portraits-25_Hi+Zoom+Crop.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Youngman Lovell - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lyra-studios.com/projects/skyfly/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/9ced9a27-0e93-4637-87bc-b1b6096a1f17/Skyfly_Web_03_Icon.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly</image:title>
      <image:caption>The Skyfly brandmark directly reflects the design of the Axe 2 propellor design. It has the visual look as the logotype to allow it to sit separately but still be recognised.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/fcf595fd-a31f-4180-abad-0881569e4b3b/Skyfly_Web_04_IconPattern_LowRes.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Skyfly’s brandmark scales infinitely, working effectively on a large scale for backgrounds and on a small scale to lead a line of copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/8cec933c-154b-406a-a583-c279b8786a9e/Skyfly_Web_02_OOH.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/3d1cc856-0892-42a8-bba3-cc0e72ea36cd/Skyfly_Web_05_Typography.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>A versatile sans-serif font with character and tech feel that ties in with the engineering roots of the company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/62622625-59be-4333-af90-9734b24b17d0/Skyfly_Web_06_ColourV4.png</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>A neutral, modern colour palette creates a sense of balance with the propeller pattern and masked images. These colours can be use tinted at seventy to forty percent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/55230c54-9b05-4504-85ae-430b5e2d5cdd/Skyfly_Web_07_OOH.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a75a47ca-aa3f-4e99-b991-f18218a3c128/Skyfly_Web_08_Social.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/62144e58-7d5d-400e-8169-4c00953e24eb/Skyfly_Web_09_Social.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/caf59645-29eb-4a27-9650-f26ba3b9e436/Skyfly_Web_10_Website.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/e526d202-9618-4fb1-b6c6-22feaa98ebfe/Skyfly_Web_11_Letterhead.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/522b027d-e46f-4b35-9eb6-11259749b2a1/Skyfly_Web_12_Booklet.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/a7722fd6-85d0-4c15-af53-6aefa51b9bbd/Skyfly_Web_13_Guidelines.gif</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fab03db30a5be1f90f71894/86de6515-48a3-49f3-ad15-4487048008d8/Skyfly_Web_14_OOH.jpg</image:loc>
      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Skyfly - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard</image:title>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Our work across strategy and experience. - Brand Identity | Halyard - Ready to kick-start your project.</image:title>
      <image:caption>We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.</image:caption>
    </image:image>
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