1664 Blanc Pops-Up Out Of The Blue.

Mar 28

Written By Alex Bock

We admire 1664 Blanc's 'Explorations In Blue’ activation at Selfridges in partnership with the British Fashion Council.

The immersive tabac-style kiosk catches your eye initially with its striking cobalt blue finish.

As you get a little closer, you realise the devil’s in the details—and they have nailed it.

We love the glass wall deconstruction of the 1664 Blanc bottle, typical Tabac treats and the limited edition newspaper.

"Le Journal Bleu" reported news from LFW and exclusive interviews with British Fashion Council NEWGEN designers.

Fans of award-winning designer Aaron Esh were allowed to purchase a Blanc cobalt blue merino wool scarf designed exclusively for the partnership and sold solely at Selfridges when bought with 1664 Blanc.

The attention to detail, combined with French elegance and contemporary fashion, tie in the brand narrative while creating an engaging, immersive experience for visitors.

1664 Blanc's activation showcases how combined brand storytelling and experiential marketing are a winning formula.

Top marks all around. 👏