Brand Activations & Experiential.
Consumers are hungry for an experience-based connection with your brand. The more relevant the experience, the more likely consumers are to reward your brand with their loyalty.
Without a brand activation, you’re missing the opportunity to build authentic, long-lasting relationships between your brand and your customers. Brand activations are something we know a lot about at Lyra Studios having helped many clients with their integrated marketing strategy.
What is a brand activation?
A brand activation is a unique in-person campaign, event or experience that forms a lasting relationship between brands and their people. We tailor these campaigns to increase consumer engagement and interactivity with the brand.
In today’s world, old-fashioned marketing efforts simply don’t produce needed results. Pop up activations and experiential events are a great way to break through the clutter as part of your integrated marketing communication to differentiate and be heard by the people in your market.
Here’s 6 reasons why your business needs a brand activation.
1. Uniquely Engaging
Consumers are over the “irresistible” sales and marketing campaigns, as they come across as fake. In our hyper-connected world, consumers are demanding unique and authentic engagement.
It takes 5 to 7 impressions for people to remember a brand? With branding, the goal is to continue making those positive impressions on an ongoing basis.
2. Builds Lasting Relationships
By producing relevant, on-brand, interactive experiences, consumers are more likely to reward them with activity, whether word-of-mouth marketing, sharing content on social media or purchasing products.
Brand activations strengthen the emotional connection between brands and their people, driving significant growth for companies.
3. Increases Sampling Of Products
Product sampling hypes sales. A report that 35% of people sampling a product will buy it.
95% of business owners interviewed in a recent survey, stated explicitly that they believed branded events were the best possible way to get potential customers interested in their brand and engage with it in a fun, creative way.
4. Increases Brand Awareness
Reach new audiences that have yet to engage with your brand to see sales, interactions, engagements and impressions grow.
A study undertaken by Event Track 2018 Executive Summary shows that out of all the people who attend a pop up activation, 91% said they were able to understand the brand better and establish a deeper connection with it afterwards.
5. Increased Social Media Engagement
Shared content is a huge driver, especially when the brand activation is fun, memorable and outlandish.
Activations leverage all the benefits of increased social media engagement, including customer insights, increased web traffic, targeted ads with real results and increased brand awareness.
6. Differentiate your brand.
Distinguish your brand from your competitors, as brand activations are still not widely used as part of many brands’ integrated marketing strategy.
This has the added benefit of increasing reputation growth and generating relevant customer data and opt-ins, including qualitative and quantitative data. Often gaining live consumer feedback as they engage with your brand.
Related Projects.
Talk to us about your project.
If you have a project, idea or just want to chat book your free 15-minute discovery call with our co-founder Will.