Pop Up Design.
Transform your creative vision into reality. Whether it’s a pop-up shop for your startup, a secret rooftop launch party or a creative installation we draw on our design and event expertise to expose your brand to a new market.
We’re continuously on the lookout for pop up ideas, pop up stores in London and beyond.
What is pop-up design and how can it help your brand?
Pop-up design encompasses the entire process of delivering a pop-up from concept ideation, store layout and visualisation, to the build and execution of the project.
Temporary in nature, with a focus on the marketing benefits and emphasis on the experiential aspects, are three key characteristics of pop-up design.
Here are Lyra Studios’ top 3 reasons for running a pop-up.
1. Boosts Revenue
Running a pop-up adds a revenue stream to your existing e-commerce efforts. They are temporary which creates a sense of scarcity making consumers take action, this effect is heightened when products have a limited run.
They also create a new distribution platform to help unload additional stock.
2. Mitigates Risk
Short-term leases make pop-ups affordable and if it isn’t successful, you’re not tied in long-term. It provides the opportunity to trial venue locations, seeing which area is most suitable for your target demographic. Finally, it’s a chance to gain valuable insight from real consumers, to improve your products/services.
3. Brand Awareness
Designing a pop-up will increase exposure to your brand because it’s a new opportunity for your people to interact and engage. Well executed, outlandish pop-ups often garner press coverage too. Coupled with a coordinated digital campaign, the reach and impact of the pop-up will raise awareness for your brand.
Related Projects.
Talk to us about your project.
If you have a project, idea or just want to chat book your free 15-minute discovery call with our co-founder Will.