Integrated Marketing Strategy.
A mix of marketing mediums is highly effective at raising your brand awareness because it creates a synergy in the symbiotic relationship between on and offline.
We use integrated marketing strategy across physical and digital channels for your brand. This marketing communication (marcomms) includes public relations, social media, brand activations and experiential marketing providing consistency wherever your people choose to interact with your brand.
What are the benefits of integrated marketing strategy?
Integrated marketing strategy coordinates your marcomms to ensure it’s consistent across a range of channels.
This messaging is targeted at defined audiences which creates an aligned and seamless experience for your customers wherever they decide to engage with your brand.
Here’s Lyra Studios’ 6 Benefits Of IMS.
1. Expand Your Reach.
By using a mix of channels, like social media, email, and events, you can reach a bigger and more diverse audience. That means more people will know about your brand.
2. Greater Customer Loyalty.
A consistent brand experience across all touchpoints helps create trust and loyalty with your customers. So, keep your messaging and branding the same across your emails, social media, and in-store.
3. Boost Customer Engagement.
Use different channels to create interactive marketing experiences that get customers more involved with your brand. This could be through social media, contests, or other interactive elements.
4. Improve the Customer Experience.
An integrated marketing approach lets you provide a seamless customer journey across all touchpoints. That means a better overall experience for your customers, no matter how they interact with your brand.
5. Increased Efficiency & Cost-Effectiveness.
By using integrated marketing tactics that streamline your marketing efforts and avoid duplication, you can save time and resources, leading to increased efficiency and cost-effectiveness.
6. Maximise Your ROI.
By using multiple channels to reach and engage your target audience, you can get more out of your marketing efforts. This could include using social media and email marketing to reach a larger number of potential customers.
Related Projects.
Talk to us about your project.
If you have a project, idea or just want to chat book your free 15-minute discovery call with our co-founder Will.