The Brief.
SoGood came to us with a vision. To demystify sake and create a bold new identity for their brand. Rooted in California, SoGood were looking to offer a sake experience that’s a little different.
They wanted to flip the sake category on its head by providing a low-abv cocktail alternative to your go-to g&t.
The challenge for us? To convey this modern take on sake so it educates and entices an audience unfamiliar with the drink.
The Solution.
Our team of experts works across all elements of the marketing mix, from paid to creative, influencer to web development and PR. Their complimentary mix of skills, paired with ingenuity and energy have created some striking campaigns positioning SoGood as a leader in the industry. A Californian take on the world’s oldest drink.
The results?
We created 10+ Social Ads with a click-through rate (CTR) of 5% or more
Improved Google Ads CTR from 0.32% up to 6%
Average Instagram engagement rate of 3.42%
250,000+ views on reels for the London launch
We soft-launched SoGood Saké at the Mondrian Hotel in Shoreditch, producing content to capture the ambience in the LA-inspired venue.
Managing SoGood’s socials to raise awareness, build brand affinity and educate people on the joys of sake, by creating content that resonates and is relatable. From vox pops in Covent Garden to your favourite cocktail recipe mixed with sake and visits to their stockists in the hottest spots in London.
To maintain the vibrancy of the brand we produce content across a range of venues and stockists. Creating a variety of assets from UGC to high production content.
A website for sore eyes
We designed and developed SoGood’s website so anyone who lands on it, knows how and when to drink SoGood Saké. The hero video show’s the drinking occasions, the versatility of sake and the brand’s core message of sharing SoGood with friends. Follow the link below to see the full site.
Ready to start your project?
We're always up for talking about how we can help. If you have a project idea or just want to chat book your free 15-minute discovery call with our co-founder Will.