Brand Strategy.
At Lyra Studios we amplify your brand to attract new customers and build a stronger bond with existing ones, turning them into fans.
Our brand strategy process includes deep diving into a company’s culture, and day-to-day habits to tease out its vision, mission and purpose, ultimately differentiating you from your competitors.
What is brand strategy?
A successful brand strategy helps you convey your brand’s fundamental truths (e.g., your purpose, vision, mission, and values) and communicate them more to the point.
The benefits of a strong brand strategy are that you understand your brand’s core principles, so you can effectively convey your brand’s narrative, which is essential to attracting and holding the attention.
Still not convinced?
Here are 6 benefits of a strong brand strategy.
1. Defines Your Ethos
Consumers (especially millennials & gen z) care most about matching their values with a brand that shares those values and has a clearly defined ethos.
Your brand strategy encapsulates why your business exists beyond making profits. It defines the essence of your brand, how you differentiate and how you want people to perceive your brand.
2. Stand Out
To successfully differentiate your brand, you need to understand the key attributes consumers value and analyse how your value differs from competitors.
Implementing a clearly defined brand strategy will highlight these valuable points of difference that separate you from your competition.
3. Builds Trust
Consumers want to buy from companies they trust and match their personalities. A successful brand strategy gives a brand human characteristics, which activates emotions in your consumers and helps win them over.
Brand building is a thoughtful, nuanced process that helps create enduring connections between your brand and your people.
4. Increases Value
A clear brand strategy can increase perceived value. Why? Because you’ve found your ideal brand position in the market, your output is consistent and you execute on your promise time and again.
It’s not immediate, but over time you can build a loyal following to your brand and increase prices.
5. Creates Consistency
Maintain a consistent experience with your brand. A clear brand strategy highlights your ethos, how you communicate, and how consumers can identify you amongst competitors.
Keep your community on the same page, delivering consistent messaging and content with every interaction, a key component for developing brand loyalty.
6. Employee Satisfaction
A clearly defined brand strategy sets guidelines for your employees to deliver consistent content and messaging with a better understanding of what is appropriate when speaking on behalf of the company and engaging with consumers.
It also gives employees the autonomy to express themselves in clearly defined guidelines, which increases job satisfaction.
Related Projects.
Talk to us about your project.
If you have a project, idea or just want to chat book your free 15-minute discovery call with our co-founder Will.