The Brief.
The Deep Blue Crew are rowing 1.5 million strokes across the Atlantic to raise awareness and funds for three important charities: Tusk, The Clocktower Foundation, and My Name'5 Doddie Foundation. With 4 OOH billboard slots secured, they approached us to create a campaign that would emphasise the epic nature of their challenge and inspire donations to reach their £100k target.
The Concept
We delivered a visually striking, context-sensitive OOH campaign that captured attention, to increase donations, and reflect the monumental effort behind the challenge. Each design featured dynamic visuals, bold messaging, and a cohesive blue palette inspired by the challenge’s nautical theme, all turned around in under a week.
Heathrow was a travel-themed ad contrasting passenger journeys with the crew's monumental task.
Westfield Stratford & Shepherd’s Bush: was urban-focused visuals with bold headlines capturing attention amidst busy cityscapes
High Street Kensington: A more personal, story-driven design featuring close-ups of the crew with local resonance.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.