Brand Identity.
A strong brand identity provides a solid creative and strategic foundation for your brand, assisting you in articulating and communicating your vision, mission, and values.
It’s is all the components used to express your brand’s personality and human characteristics. A clear brand identity is at the base of all great brands.
Why is brand identity so valuable?
As the overall character of your business, your ethos and the image in which you’d like to be perceived, a distinct brand identity is imperative for the future success of your brand.
What makes a good brand identity? In the words of the revered marketing expert, Seth Godin “A brand identity is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.”
Here’s Lyra Studios’ 6 core components to a comprehensive brand identity, and why it's so important for you to develop them.
1. Design DNA
Your brand's logo, colour pallet, typography and tone of voice are the first impressions potential clients have when interacting with your business. What makes a good brand isn’t just about looking slick, these elements contribute associative benefits that inform the public that [this logo] means [your brand].
2. Provides Purpose
When creating a brand identity, you're giving it something to stand for. What are your business’ beliefs? Why are you providing your services to your people? And why should those people really care? When you have clarity and conviction in your brand’s mission, you can be a business with purpose, striving towards an ideal.
3. Strengthens Loyalty
A brand identity puts you in a stronger position in your industry as it makes your brand more distinctive and memorable. A business with an established public image, that is consistent across all forms of interaction with customers strengthens the bond with those customers, developing credibility and ultimately loyalty.
4. Advertising Impressions
A brand identity is a framework for all marketing communications, business pitches and advertisements. If you build your brand with a consistent identity it makes it easy for you to make impressions on prospective consumers across different channels.
5. Brand Champions
A brand that has a vision, mission and purpose that connect viscerally with its customers values finds itself in the sweet spot. This will ignite the fuse on word of mouth marketing and spread like wild fire. A useful product or service produces customers, but a strong identity fosters brand champions.
6. Increased Profits
When you build your brand, it allows you to raise your prices, as consumers are willing to stay loyal to a brand they share values with. This directly increases profit margins as the cost of goods stays the same and prices increase. Ultimately, the value of your business increases because of how people perceive your brand.
Related Projects.
Talk to us about your project.
If you have a project, idea or just want to chat book your free 15-minute discovery call with our co-founder Will.