Coca-Cola x Stranger Things Season 3 Pop-Up
“The pop-up brand activation brought the sites and smells of Hawkins, Indiana to Shoreditch.”
Mission, a global branding and communications agency had the enviable task of creating an immersive brand activation to honour the collab between Netflix, Coca-Cola and Stranger Things Season 3.
The pop-up brand activation in Shoreditch brought the sites and smells of Hawkins, Indiana’s Palace Arcade, complete with the creepiest, slimiest and gooiest games.
Mission are “a global branding and communications company that specialises in brand voice and personality, physical and digital events and experiences.” They are at the cutting edge of cultural conversation and work with many of the leading blue-chip companies of today.
The Palace Arcade had a whole host of throwback games. To create an extra emotional connection and a real buzz around the activation, the main feature was the Upside-Down room, which had a secret entrance, a Coco-Cola branded vending machine.
When attendees entered through the secret door, they were given one-off, Upside Down Coca-Cola by someone covered in slime, which heightened the immersive nature of the pop-up.
The Coca-Cola x Stranger Things Arcade activation was created as an ode 1985’s New Coke. Why you ask?
“Not only is this the setting of Stranger Things’ third season, but it is also when we launched a now-infamous new drink: “New Coke”. For those who can’t remember that far back, New Coke was a reformulated Coca‑Cola, which, it’s safe to say, didn’t go down too well with our loyal fans. New Coke received a huge consumer backlash and led to calls for original Coca‑Cola to return, which it did in the form of classic Coca‑Cola – as we still know it today.” - Coca Cola
This was an epic brand collaboration between two giants and is the reason we have pulled it out of the archive for you to read.
