The Brief.
Our task was to revamp the brand identity, with an updated colour palette, simplistic logo and fresh tone of voice. The tone of voice needed to weave a narrative throughout the website, linking the history of Monksmead Farm, with their plans of growth and diversifying the farm into a multi-purpose venue.
The Design.
As soon as we arrived at the farm, it was plain to see the colour palette should draw inspiration from their beautiful sandstone farm buildings. We utilised a brainstorming session with the owners to tease out the key facets of the farm's history and gain a true understanding of what the future of the venue looks like. This collaborative approach gave us the guiding insight for the formal, informative and optimistic tone of voice and sets out a clear system for the communication of the business moving forward.
Explore the website.
You will notice Monksmead Farm’s colour palette on the website is a similar hue to the rendering of The Milking Parlour in the 3D tour. The client loved the reflection of their venue in the colours in their brand identity, as it gives prospective clients a sense of the spaces before arriving.
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