The Brief.
Remeo Gelato challenged us to create an engaging, carbon neutral brand experience at Taste of London with a limited 4mx3m activation space to increase brand awareness and acquire new high net worth individual customers.
The Solution.
With the limited space we created a floral archway acting as the main attraction to the Remeo Gelato truck, accompanied with an array of branded items to keep Remeo at front of mind.
The activation features included; an eye catching floral archway, which was a talking point that drew in consumers. All staff were trained actors and employed to attract prospective customers to the truck, with their knowledge of the brand. A giant Remeo Gelato jar of Stracciatella flavoured gelato which doubled as a seat.
We calculated the whole brand activation’s carbon footprint and offset the residual emissions, making it carbon neutral certified.
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