The Brief.
The Toy Retailers Association needed a vibrant London pop-up to unveil the Dream Toys 2025 List, creating a welcoming drop-in space for press and influencers across one week. WPR Agency brought us in to design and build the full installation at Noho Studios on Great Titchfield Street.
The Solution.
We transformed the gallery-style venue into a bright, uplifting world of colour, clouds and playful graphics, giving each featured brand its own moment. The striped walls set the tone upstairs, with clean white plinths and a bold Dream Toys arch anchoring the display. Downstairs, a series of red and blue backdrops, toy display plinths and cloud motifs created an intuitive flow for guests exploring the selection. The result was a cheerful, press-ready environment that celebrated the year’s standout toys.
From concept to reality…
We crafted the 3D visual to guide the physical build, designing every element to work seamlessly in the real world. From the structure to the smallest details, the final activation brought the concept to life as envisioned.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.