The Brief.
VoucherCodes wanted to flip summer spending stress into something shoppers couldn't walk past. Working with Tribera, the mission was simple: hit Manchester with a high-energy PR stunt that stops people in their tracks, gets them sharing, and drives app downloads all through a live “Stress-Less Piñata" experience.
The Solution.
We took over Exchange Square with a giant smashable piggy bank piñata, suspended against a bold VoucherCodes-branded backdrop. Built to thrive in a busy city setting, the bright yellow installation created instant visibility, while the live piñata challenge invited shoppers to step in, swing a bat, and unlock exclusive deals hidden inside.
Every detail was designed to encourage interaction, from QR-led discount redemption to photo-ready moments that naturally drew crowds. The result was a playful, high-energy activation that brought VoucherCodes’ “Savings that work” message to life.
From concept to reality…
We crafted the 3D visual to guide the physical build, designing every element to work seamlessly in the real world. From the structure to the smallest details, the final activation brought the concept to life as envisioned.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.